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Currently: 

Guac & Roll | Urban Junkies | Village Underground | Club Mexicana

Previously:

Munchies | Run Riot | Hello Giggles | Daylesford Organics

Writing for:

The Guardian | The Debrief | Munchies | Chickpea Magazine | Cook Vegan | Vegan Life | Spindle | City Pantry | Oh Comely | Tech Radar | Goodbeans | Bamford | Life Hacker | Gizmodo

EY-VA SHY-NA HOP-GOOD

Born in South London, my parents moved our family to rural North Yorkshire at the start of my teens. I survived five formative years of village life by sneaking into every gig I could get to, writing books, zines and blogs and planning parties. 

Finally, at 18,  I turned up to the wrong degree at Goldsmiths but decided American Literature would do nicely. After graduating in 2010, I wrote a novel (unpublished, naturally) and began writing fiction for Oh Comely. I spent four years as editor and then creative director of an online news start-up before leaving in 2015 to focus on freelance writing for a whole bunch of places I love.

Now, home is North London. I’ve been running my vegan food and travel site Guac and Roll for five years. I work as features editor for Urban Junkies and as editor for Village Underground. I also run marketing and communications for vegan street food business Club Mexicana and take on extra freelance work for clients on an ad-hoc basis. I like writing about memory, friendships, love, technology, food (always food) and all the stuff that requires a bit of perspective.

I like sparky ideas, late nights and deadlines, and above all, making it happen.

Party trick:
Sabering champagne 

Dinner knack:
Playlists and cocktail hour 

Education:

  • Learning to Sub-Edit, Press Association, 2015
  • 2.1 BA Hons in English and American Literature from Goldsmiths College, 2007 - 2010

Right now I’m:

  • Looking to gain more experience in communications with smaller vegan brands
  • Working on my creative writing and projects that will help develop it
  • Down for recipe work and food photography and styling 
  • Interested in hopping on trains to hear stories

Get in touch! 
avainlondon@gmail.com