MARKETING AND COMMUNICATIONS
I am obsessed with how brands interact in the real world, and love both identifying their purpose and unpacking their stories with an engaged audience. Aside from extensive experience of in-house copywriting and communications, I’ve also managed a number of social media accounts and marketing campaigns from launch day to fully-fledged platforms.
Social media management
I’ve managed Club Mexicana’s social media since 2017, having worked with the brand since 2015. I’ve helped develop the 100% vegan brand’s outspoken, confident and kind tone, in line with its trailblazing position as London’s best street food business (2018 and 2019, Time Out). In this role, I’ve learnt the strategy behind scheduling over Hootsuite and Loomly, original photography, image-led posts using Photoshop, caption-led posts, filters, hashtags, brand announcements, competitions, post timings and organic growth, as well as how to develop a tone of voice over years at a time and reflect shifts in brand offering.
From there, I went on to manage Urban Junkies’ social media accounts for two years, and also currently run EartH Kitchen’s social media accounts and have led internal tone of voice workshops for Village Underground and EartH.
ONLINE community management
Having launched EartH Kitchen’s social media and worked to increase Club Mexicana’s social media audience from 2,000 to 28,000 +, I am also very experienced at organic growth for brands on social media and how to do this sustainably. I am well versed with the kind of responsibility that comes with running mid-sized accounts for brands (from 2,000 to 10,000, 20,000 and beyond) and how to interact with customers in line with the brand.
When it comes to working with stakeholders, I can be flexible with however a business works best and work within already established guidelines, or create my own. Similarly, I can work to have material signed off weeks in advance, or work closely with the brand owners on a daily basis to check in with announcements and updates.
I’m a dab hand at a brand mailer - I’ve written Village Underground’s MailChimp newsletter every week for five years (see more on my Commissioned Writing page) and EartH’s for a year. I am experienced using UTM link tracking and have undergone Morris Hargreaves McIntyre Cultural Audience Segmentation training.