ABOUT

Freelance writer and communications, marketing

and editorial specialist

Currently: 

EartH | Village Underground | Club Mexicana | ArtsTrain | BEAR London

Previously:

Urban Junkies | Munchies | Run Riot | Hello Giggles | Daylesford Organics | Guac & Roll

Writing for:

The Guardian | Marks & Spencer's Adventures In Food Magazine

Grazia | Oh Comely | The Debrief | Munchies | Chickpea Magazine | Cook Vegan | Vegan Life

 Spindle | City Pantry | Tech Radar | Goodbeans | Bamford |  Life Hacker | Gizmodo

EY-VA SHY-NA HOP-GOOD

Born in south London, my parents moved our family to rural North Yorkshire at the start of my teens. I survived five formative years of village life by sneaking into every gig I could get to, writing books, zines and blogs and planning parties. 

Finally, at 18,  I turned up to the wrong degree at Goldsmiths but decided American Literature would do nicely. After graduating in 2010, I wrote a full-length novel, because I had wanted to do that since I was nine. After completing it, I began writing fiction for Oh Comely. I spent four years as editor and then creative director of an online retail news start-up before leaving in 2015 to focus on freelance writing for Vice’s Munchies and my vegan food and travel site Guac and Roll, which I ran for six years.

Now, home is north London. I work on communications, marketing and editorial for Village Underground in Shoreditch, EartH in Dalston, and ArtsTrain, an access-to-music project for young people in south London. I also run marketing and communications for vegan street food business Club Mexicana and take on extra freelance work for clients on an ad-hoc basis. I wrote the weekly trends and features for Urban Junkies for two years and am looking to build on that trend analysis with future comissions.

I like writing about memory, travel, friendships, music, love, arts, technology, food (always food) and all the stuff that requires a bit of perspective.

I like sparky ideas, late nights and above all, making it happen.

Some freelance writing highlights…

Writing for Vice’s Munchies meant lots of pitches with the best kind of adventures at their heart: I’ve been foraging for lunch with Tommy Banks, sailed a mile out to sea whilst lobstering with environmental author Louise Gray and allowed into Europe’s only wasabi farm (top secret location for that one).

I’ve discussed battling against OCD for The Guardian, unmasked the true identity of the Morrisons DJ for Gizmodo and got very, very caffeinated in the name of finding the best domestic coffee machine for Tech Radar. 

For Urban Junkies I’ve travelled half way around the world to cover utterly OTT hotel openings in Brisbane, picked my way across the not-so-beaten track of Bodrum’s endless Aegean coastline and loved every moment of reviewing the brand-spanking-new openings of London’s restaurant scene.

At Oh Comely, I’ve conducted a full-blown stake-out of my local library to write a miniature graphic novel with a best friend, shared short personal stories on anxiety and the number three, and discussed the snail mail snack exchange I ran with my brother. 

Party trick:
Sabering champagne 

Dinner knack:
Playlists and cocktail hour 

Education:

  • Learning to Sub-Edit, Press Association, 2015

  • 2.1 BA Hons in English and American Literature from Goldsmiths College, 2007 - 2010

Right now I’m:

  • Looking to gain more experience with freelance commissions

  • Working on my creative writing and applications for a critical and creative writing masters in 2020

  • Planning to expand my experience further into trend reporting

  • Interested in hopping on trains to hear stories

Get in touch
avainlondon@gmail.com